Our Story

At the heart of what we do is a quiet belief:
Something small, made with care, can bring joy.

We are a Taiwanese company based in London, UK, sharing our love for a classic Taiwanese treat: the pineapple cake. Known and cherished in Taiwan, this humble pastry is more than a snack. It is a symbol of welcome, a gesture of kindness, often gifted, always enjoyed.

Our cakes are made with the same spirit. Simple in appearance, thoughtful in detail. Each one is baked with a focus on balance, using quality ingredients and a refined approach. The flavour is gentle, the texture soft, the sweetness just enough.

While our roots are in tradition, our design is contemporary.

Our packaging is quietly bold: clean lines, soft tones, and considered materials.

Whether you’re enjoying one with tea, gifting a box to a friend, or discovering us in your favourite shop — we want the experience to feel calm, intentional, and just a little special.

We are a small team. We believe in doing things properly, even if it takes time. We don’t rush. We don’t shout. But we are here and we are proud to share a little of what we love with you.

Thank you for finding us.

our pineapple cakes

Our Taiwanese-inspired pineapple cakes bring together the best of East and West. Each one has a rich, buttery, shortbread-like pastry wrapped around a sweet, tangy pineapple jam made with native Taiwanese pineapples. They are delightfully crumbly and gently chewy. Perfect as an afternoon treat with a cup of tea, or as a little pick-me-up on the go.

We use fine British ingredients to create a delicate, crumbly pastry that wraps around a golden pineapple jam — made from native Taiwanese pineapples. Our Taiwanese pineapples are chosen for their exceptional sweetness and flavour, and specially prepared to achieve the distinct texture and taste unique to traditional Taiwanese pineapple cakes.

All our cakes are batch-baked in the UK, using no artificial preservatives or flavourings, to offer an authentic and fresh taste.

The cakes are just delicious.